Buyer personas also allow you to find the places where your prospective customers spend their time, helping you determine which marketing channels ... content using a proven process. If you follow the ...

As part of that process, he cut ties with as many as 50 ... “Nike’s direct-to-consumer strategy shifted marketing spend away from brand advertising and instead towards lower funnel performance ...

Whether you are constructing a new marketing team from scratch, or enhancing the skills and capabilities of your current staff, consider the following 11 steps when building your ... and personal ...