“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

As such, your average marketer might find it difficult to take their first steps. That’s because honest marketing requires ... them around for the long term. 4. Embrace Radical Transparency ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement.