Drawing from diverse experiences in guiding B2B marketing departments, let’s explore nine fundamental principles of B2B demand generation which can serve not as rigid rules but as guiding lights ...

How is NCERT Class 12 Business Studies Book Helpful for Business Studies Board Exam? The NCERT Class 12 Business Studies textbooks on Business Studies Part 1 and Part 2 are a valuable resource for ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

The ultimate goal of any marketing strategy is to help you grow your business and increase your brand awareness; cementing trust with current clients is a nice by-product as well. How does it work?

I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...