Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability. The post Nature’s inspiration for transforming your ...

Over the next five days, I’m going to walk readers through the process of planning a successful marketing campaign. To demonstrate this process, I’ll be using a case study that my colleague ...

Strategic planning will likely have its successes and failures. Leaders should celebrate the little successes toward meeting objectives, which are part of the mission and vision statement.

If you already have a "brand bible" or style guide that includes your company's vision, this step is easy. Simply review the document to ensure it's up to date, then share it with everyone involved in ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Chapter 3: S For Strategy. The Strategy Phase is the most comprehensive part of the START planning process. The subsequent phases are all dependent on the work done and defined in this phase.

2. Define Your Audience. Understanding your target audience is crucial to content marketing. Suppose you want to attract a specific segment of the population.

8 Quick End-of-Year Marketing Planning Tips to Start the New Year Off Right 2017 is coming to an end but it’s never to late to get your marketing strategy set for the new year.

A critical component of the marketing planning process is getting your house in order so you can plan adequately and be prepared to answer questions your CMO and board members will inevitably ask.

Only then can those responsible for marketing begin to formulate a marketing strategy: to identify target audiences and develop the appropriate measures through which they will be contacted. Marketing ...

Generally, the board of directors begins the strategic planning process when the nonprofit or corporation first begin. On a set schedule-monthly, quarterly or semi-annually-the board of directors ...

For instance, following our strategic planning process in 2006, the Dave Thomas Foundation for Adoption devised an aggressive campaign to move 10,000 children out of foster care and into permanent ...