A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.

Honing A Marketing And Sales Strategy For 2024 November 30, 2023 • Bill Hortz ...

If you’re getting started (cheesy pun) with digital marketing, you have the opportunity to work through this process in a linear way—which I recommend. Give yourself 90 days to work through it.

4. Bridge The Sales-Marketing Divide I’m a huge proponent of sales and marketing teams being strategic planning besties. Your sales team represents a gold mine of customer/client insights that ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing ...

Have 75 marketing managers sign up for social media webinar by September 15. You've likely heard of SMART objectives: specific, measurable, achievable, realistic, and timely. Notice that the above ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

In his new book, Corey Morris, details a five-step START Planning process to help brands arrive at their own digital marketing success plans to ensure ROI and business outcomes are at the heart of ...