She founded Annum in 2020 to bring all marketing initiatives, campaigns, channels, and tactics into one omnichannel planning calendar. With Annum, marketers build stronger integrated plans and drive ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process. A completed plan could be in a slide deck, collection of files or other ...

Our key takeaway: Business planning provides an economic roadmap, while marketing planning enables precise targeting and messaging. Together, these plans create a foundation for sustainable growth, ...

NEW YORK--(BUSINESS WIRE)--Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our PINNACLE Planning Suite. Far beyond a typical ...

While pull marketing strategies tend to be the highest converting strategies, they must be supported by push strategies to remain effective. Take Your Budget Planning to the Next Level In our ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with ...

Workfront Planning addresses this by defining and creating the “metadata” of work, providing full visibility into day-to-day marketing operations. This effectively creates a “marketing ...

Pam Didner B2B and Tech Marketing Consultant, Author ... and in this session we'll cover the B2B buying trends you need to know now—and what you should be planning for.