An infographic by Tulsa-based advertising, branding, and digital agency Levo lays out the steps for creating a successful marketing plan—from actually defining what plan success looks like, do ...

How can you boost the impact of your email marketing? An infographic (below) from ActiveDemand provides a plan for maximizing the effectiveness of your campaigns. It covers 10 steps for leading ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

while the other half expect them to strictly implement the plan. "We see that CEOs and CMOs are not always on the same page about the primary role of marketing," Robinson added. At the same time ...