An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Early adopters are already seeing returns from AI-powered marketing. What are some practical examples of AI implementation in marketing workflows that are driving results?

If your business doesn’t implement email marketing in its strategy, then it’s losing out on what might be the best source of customers. According to Fool, “For every dollar spent on email marketing, ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...