An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Small-business owners are always concerned about spending money on things that don't produce a benefit for the business. Creating a marketing plan is one of the least expensive ways to generate more ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

If your business doesn’t implement email marketing in its strategy, then it’s losing out on what might be the best source of customers. According to Fool, “For every dollar spent on email marketing, ...