Marketing Mix Modeling Is Increasing Marketing ROI for the Telecom Industry, Says Quantzig Quantzig's marketing analytics solutions optimize marketing campaigns and improve ROI. (Graphic: Business ...

To help organizations improve marketing ROI, Quantzig’s marketing analytics experts released their top four reasons why businesses should adopt marketing mix modeling: ...

One way to measure your marketing ROI is to get details about visitors to your website and the actions they take while browsing your pages. Fortunately, CANDDi provides important visitor metrics that ...

CMOs are operating under more scrutiny than ever before. To succeed, we must demonstrate measurable business outcomes of our marketing activity and clearly understand the ROI. This poses a ...

There is a misconception about what exactly a fractional chief marketing officer (CMO) is and how they optimize ROI for clients. A fractional CMO is a highly experienced senior marketing executive ...

ID-based models use an increasingly unavailable sample of customers that cannot be deduplicated against a complex maze of walled gardens. These tactical touch points are then extrapolated, modeling ...

Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...

Title: Allocating Marketing Resources Authors: Sunil Gupta and Thomas J. Steenburgh Publisher: Harvard Business School, Marketing Research Paper No. 08-069 Date Published: January 2008 U.S.-based ...