A fractional CMO generates the greatest ROI by attaining optimal revenue growth. To do so, the CMO must develop coordinated marketing strategies that drive the end-to-end execution of marketing ...

Publishing enough quality content for all those channels to optimize for AI and be visible in traditional search is no small task. It requires substantial human resources, SEO tools, and time. Step 2.

Measuring your marketing ROI provides insights into how well your marketing campaigns are contributing to a business. Moreover, you can then optimize performance in your future marketing campaigns.

When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive the results that matter most.

The true purpose is to augment, automate, illuminate, and optimize marketing strategies and processes that are already working within your organization.” But measuring ROI isn’t a one-size ...

Your ROI represents the amount of money a strategy has returned to you, above and beyond your expenses. For example, let’s say your strategy has resulted in 50 new leads, which you’ve ...

The start of the year is the perfect time to take stock of your marketing strategy. What’s working, what isn’t, and what’s new? As the founder and CEO of a $100+ million marketing technology ...

3. Maximizing email marketing. Email marketing remains one of the most effective and efficient channels for driving engagement and incremental sales from customers who have opted in. With its ...

According to SEJ’s Twitter audience: Organic search is the digital marketing channel that brings in the highest ROI according to 49 percent of the respondents.; 19 percent said that paid search ...

Emile brings close to two decades of real estate industry experience and thought leadership to HousingWire. In 2010, he became a licensed real estate agent in Manhattan, and in 2018, he co-founded ...