According to Suzana Brady, SVP of worldwide sales and marketing, Cobalt Digital is gaining momentum in the Pro AV market.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Marketing Strategy - Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.

Kellogg Community College Marketing and Communications Department has won five awards from the National Council for Marketing and Public Relations.

Measurement & Analytics - What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party ...

GCSE Business Marketing Mix learning resources for adults, children, parents and teachers.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.