There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more ...

You will experience expansion in each of your marketing team, tactics and budgets. I recently read a great blog post by Andy Crestodina at Orbit Media Studios, who studied the key marketing roles and ...

As marketing manager, you must make it easy for customers to find out about your hotel. This is no small task when you consider all the options a traveler has, like hotels, motels, inns, B&Bs or ...

Training and supporting marketing staff on using marketing technology products. Here’s the full list of responsibilities we asked about: Search marketers live in spreadsheets.

Six key roles and responsibilities of a franchisor. getty. Becoming a franchisor and building a franchise business means that you have to wear a number of different hats - most, if not all of ...

Mr. Cole previously served as marketing director for the TECH Americas businesses and as brand manager for all TRC brands. Brent Klomparens Mr. Klomparens' responsibilities will include leading the ...

Corporations give their employees titles based on the roles and responsibilities they have within the company. While some companies use "vice president" "director" and "manager" as titles for ...

As the war in Ukraine rages into its fourth week, brands are rallying to show solidarity with the almost 3 million refugees displaced across Europe following Russia’s invasion. After making strides to ...