To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

LinkedIn is a significant part of B2B marketing, and the platform is still evolving to enhance the experience of marketers, especially when it comes to video marketing. LinkedIn's Business of ...

The components of a marketing plan include: The four most used social media networks in 2024 for global marketers were, in descending order, Facebook, Instagram, LinkedIn, and YouTube. There are a ...

Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%. Similarly ...