LinkedIn was originally created as a platform for professionals to connect through social networking. It later added job listings and has since evolved into a marketing platform as well.

LinkedIn marketing encompasses all the ways you can get visibility for your brand through the LinkedIn platform. Whether your goal is to increase brand visibility, drive traffic to your website ...

Search Engine Land » SEO » A guide to LinkedIn content marketing Share Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both ...

They include a big update to its Recruiter talent sourcing platform, with AI assistance built into it throughout; an AI-powered LinkedIn Learning coach; and a new AI-powered tool for marketing ...

The actual tool will live in LinkedIn's Campaign Manager, where marketing professionals access marketing tools for launching all sorts of ads throughout the site. As ZDNET previously reported ...

B2B marketers around the world will recognize the struggle of getting their parents to understand their jobs. ‘No One Knows What You Do,’ LinkedIn’s new ad campaign released today, pokes ...

LinkedIn’s new tools, like Thought Leader Ads and BrandLink, help marketers tap into that influence and drive real results. Key strategies: The big picture. Influencer marketing is no longer ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

and creators to analyze and enhance their marketing approaches. What key takeaways did this report uncover? The Rise of Video Content Video content on LinkedIn has seen a remarkable 53% increase in ...