Content marketing on LinkedIn isn’t one-dimensional. To see the best results from consistently posting on the platform, you need to be consistently engaging with others, too.

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

With header bidding, remarketers are able to locate their exact audience on any retargeting platform of their choosing and they can trust that all of the available inventory is presented.

MARKETING-INTERACTIVE: Talking about innovation, what are some of the biggest changes or most exciting innovations that you’ve adopted in the header bidding space and beyond during this pandemic?

Effective Social Media Marketing Strategies To maximize the benefits of social media marketing, businesses should implement the following strategies: • Develop a comprehensive social media strategy.

Google has been accused of playing a "jedi mind trick" on the ad industry to get publishers to cut off exchanges in header bidding, according to a newly unredacted court document. The unredacted ...

If people are not connecting with you, try a new header image or make your LinkedIn bio more compelling. Keep testing options to maximize prospecting results. 5. Use your robust network to sell.

Header bidding is an important revenue stream for publishers, but it is still a “gawky adolescent with much room to grow” says Sovrn’s chief marketing officer, Andy Evans. The future of ...