Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

In an earlier post, I presented the 5 steps in creating a marketing information system, but today I’d like to take a step back to discuss the impact of a marketing information system on sound ...

A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Los Angeles, California – October 20, 2025 – PRESSADVANTAGE – Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management (CRM) platform. The new functionality is intended to allow organizations to ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...