Olipop is keeping its anti-influencer streak alive. The $400 million functional soda brand, which has made a habit of poking fun at the lavish gifts consumer brands send to creators and celebrities, ...

Free stuff is great for customers and a wonderful marketing tool for businesses. But there are limits, and there is a right ...

Samsung, Globacom have partnered to unveil the Galaxy Z Fold 7 and Flip 7 smartphones, with free data, gifts on pre-orders ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Wills Group, parent company of Dash In convenience stores and Splash In car washes, announced today the appointment of Matt ...

Through the M-PESA Sokoni tour, Safaricom customers will also learn about and be empowered by various Safaricom products ...

Retailers who understand your preferences gain a strong advantage by delivering offers and recommendations that feel relevant ...

ActiveCampaign, a leading autonomous marketing platform, today announced the launch of ActiveCampaign WhatsApp Messaging, a comprehensive WhatsApp-first automation solution that enables businesses to ...

Publishers Clearing House will pay $18.5 million to nearly 282,000 customers who regulators say were deceived by the sweepstakes company.

Dialog Axiata PLC, has announced the launch of Dialog e-Load Super Blast—a mega rewards campaign that elevates digital ...

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts.

Video Plus Print creates custom video marketing products that combine high-quality print with built-in LCD screens to deliver engaging, unforgetta ...