Olipop is keeping its anti-influencer streak alive. The $400 million functional soda brand, which has made a habit of poking fun at the lavish gifts consumer brands send to creators and celebrities, ...

Free stuff is great for customers and a wonderful marketing tool for businesses. But there are limits, and there is a right ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Retailers who understand your preferences gain a strong advantage by delivering offers and recommendations that feel relevant ...