To help educate their fellow comms professionals, a panel of Forbes Communications Council experts explored some of the most significant differences between mobile and desktop marketing, including ...

Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing.

What are the backgrounds and experiences of successful chief marketing officers? Though some well-known CMOs are marketing lifers, others come from other disciplines, such as product management and ...

Even though they are different, businesses should strive to convey a consistent message across both desktop and mobile marketing. However, linking them together can be a challenge if you're not ...

What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com and also looked ...