Mike Dickerson is the chief executive officer of ClickDimensions, a leading marketing automation solution for Microsoft Dynamics 365. Mike joined ClickDimensions from PGi, a global provider of web ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

When it comes to choosing metrics for a marketing dashboard, measurements are specific to not only industry but also company, division—and down to the specific department and the critical objectives ...

According to a recent LinkedIn survey of sales and marketing professionals, nine out of 10 respondents believed that sales and marketing were misaligned across strategy, process, content and culture.

Marketing Plan Presentation Examples. Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle ...

A great dashboard summary would be the overall CPA for PPC (Pay-Per-Click), Organic Search, Referral Traffic and Direct Traffic. These are generally the top sources of traffic in a well-rounded ...

Marketing Presentation Objectives. Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those ...

In any case, dashboards should contain actionable information. Otherwise, you might as well use a presentation that depicts the data and is updated only from time to time. Why would I log onto a ...

The basic functions of the new Yahoo! Marketing Dashboard service are free, Parker Hane said. They include reports that monitor how your company is listed in more than 100 search engines, basic ...

Now LUMA Partners has created a new presentation that aims to demystify the digital marketing landscape — and it's particularly useful for those who aren't immersed the industry.