Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

PHOENIX--(BUSINESS WIRE)-- Developing an interactive GUI or touchscreen application? Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYS: AVT) , today announced new reference designs, ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Milwaukee-based Top Floor, a provider of digital marketing ...

The Guyana Tourism Authority (GTA) is continuing its efforts to introduce the South American country of Guyana to the North American tourism market by hiring Concept Farm, a boutique strategic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In sales, most of your success will begin in the marketing department. In marketing, most of ...

So you've devised a plan for a more synergistic organization. But have you properly weighed the risks? Synergy is one of the more elegant concepts in business, and every successful company strives to ...

Slowly but eventually, we have arrived at a place in this digitally transforming world from where there is no returning – as marketing has always found its way around into any piece of content, ...

One of the most profound statements made on the subject of positioning comes from Louis Carroll's Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "if you don't ...

Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap! Singapore ...