Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

One of the most profound statements made on the subject of positioning comes from Louis Carroll's Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "if you don't ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In sales, most of your success will begin in the marketing department. In marketing, most of ...

Slowly but eventually, we have arrived at a place in this digitally transforming world from where there is no returning – as marketing has always found its way around into any piece of content, ...