Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

Social media marketing harnesses the power of platforms ... Platforms offer direct channels for conversation so you can foster a sense of community and build personal relationships.

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Set a clear sense of direction for your social media channels ... has a built-in Gantt chart and it’s broken up into multiple phases, including planning, sales, product marketing, social media ...

Fully 86% use paid content distribution channels. Of those, 78% use social media advertising/promoted posts, 65% use sponsorships, 64% use search engine marketing (SEM)/pay-per-click, and 59% use ...

When conducting a marketing analysis, it is important to take a look at this segment to ensure that you are using the right channels to get your product to your buyers. Distribution channels ...

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales ... processed through digital self-serve channels, including the vendor's website ...

Which channels are most influential during different phases of the sales cycle. Which content formats are more or less impactful in your marketing or sales enablement efforts. Which campaigns ...

For marketers, not just in hospitality but industries-wide, analysing the performance of your marketing channels is critical. From embracing the omnichannel to building direct relationships, here’s ...

One of the ways this dynamic was most apparent was in the marketing channels companies adopted to engage with and sell to customers. Christine Moorman is the T. Austin Finch, Sr. Professor of ...