Setting marketing benchmarks is a necessary step to drive a business towards success. Strategic benchmarks also provide an opportunity to pause and reflect on progress, ideate on the next phase of ...

Usually, the term "marketing channels" refers to channels of distribution, which are pathways from the company that makes a good or service to the "end user," or the consumer who ultimately uses ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

Marketing channels can be direct or indirect. For example, online retailers sell directly to customers, as do movie theaters, beauty salons, independent grocers and hardware stores.

There are certainly good reasons to test new communication channels, but when you are reassessing your marketing plan, don't ignore some of the more tried-and-true digital marketing strategies ...

Digital Marketing Channels Are Not All Equal–Here’s How to Pick the Right Ones for Your Business Channel selection plays a large role in the success or failure of your digital marketing plan.

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...

One of the key points in a 2018 multichannel marketing report from PFL, a developer of marketing technologies, was that 40.7% of survey respondents reported using a blend of digital and non ...

Which channels are most influential during different phases of the sales cycle. Which content formats are more or less impactful in your marketing or sales enablement efforts.

The Covid-19 pandemic pushed companies to quickly adapt and respond to new customer requirements. One of the ways this dynamic was most apparent was in the marketing channels companies adopted to ...