When planning a new digital marketing campaign, you have to consider various steps to ensure that it's successful and efficient, and that you use your budget optimally. You don't want to waste money ...

what steps can you take to capitalize on this authentic marketing tactic? Here is an easy list of eight steps to consider when embarking on a UGC campaign. 1. Decide whether UGC is worth your time ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Your marketing will only work if you effectively match your campaign to your target audience. Meeting the needs of an older ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

He is credited with guiding his teams during a crucial time with regional brand-focused marketing strategies and spearheading major global activations, including McDonald’s 2022 FIFA World Cup ...