Step 1: Identify the goal Without a goal, campaign waters get really muddy ... and Twitter advertising Event sponsorships Educational presentations and webinars Marketing emails The ones you choose ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

Marketing initiatives must adapt accordingly. When developing a marketing campaign, you want it to evoke emotion with your customer base. So it's important to understand different types of consumers, ...

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step guide to local marketing success appeared first on MarTech.

Planning a marketing campaign starts with understanding your ... or some future version of it--if you want to take a strong step toward growth. Here are some ways to launch your campaign: Speak ...

Here are the steps to create that new marketing campaign playbook for brands, agencies and sports professionals: Step 1: Create a sense of urgency around the objectives This step may sound obvious ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

Learn practical steps to become a marketing manager, from education and experience to networking and key skills for career success, ...

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But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...