At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported marketing budgets ...

Data-Driven Decisions, Not Gut Instinct: AI systems process massive volumes of data, revealing patterns and causal ...

Interning remotely most days but making her way to Wasserman’s New York office in Brooklyn once a week, Dumanski is a social ...

However, a cause-related marketing campaign can be challenging to pull off for many reasons, from skeptical consumers to conflicting stakeholder expectations, not to mention possible backlash if ...

With that in mind, my team and I, drawing inspiration from various established marketing frameworks, developed our own tool for planning and executing digital marketing campaigns. We call it the ...

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a ...

Godswill Okwuchi is the Chief Operations Officer of Bracken Media Solutions. He tells TOFARATI IGE about his career and other issuesHow would you describe a typical day in the office?I would sum it up ...

The Iowa Bankers Association has launched a new advertising campaign called “Iowa Banks. Your Partner through it all.” The initiative spotlights the importance of a strong, lifelong banking ...

The new nickname “DJQ” — for more than three dozen blocks along Jamaica Avenue — comes ahead of a rezoning that officials ...