At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported marketing budgets ...

Campaign developed by DDB Mudra, the initiative addresses leakage issues in plumbing systems and positions BirlaNu Leakproof ...

Data-Driven Decisions, Not Gut Instinct: AI systems process massive volumes of data, revealing patterns and causal ...

However, a cause-related marketing campaign can be challenging to pull off for many reasons, from skeptical consumers to conflicting stakeholder expectations, not to mention possible backlash if ...

With that in mind, my team and I, drawing inspiration from various established marketing frameworks, developed our own tool for planning and executing digital marketing campaigns. We call it the ...

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a ...

Interning remotely most days but making her way to Wasserman’s New York office in Brooklyn once a week, Dumanski is a social ...

What X is planning for its first marketing campaign under Musk’s ownership X will promote its upcoming payments business in its first marketing campaign under Elon Musk’s ownership.

The new nickname “DJQ” — for more than three dozen blocks along Jamaica Avenue — comes ahead of a rezoning that officials ...