“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at ...

Guide leverages Stream Hatchet’s influencer analytic and management capabilities to help creators understand campaigns and ...

The platform has seen a surge in searches for the 2024 championship team and users seeking style tips from WNBA stars.

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

Parsed into three groups, students in a public relations capstone course at Kennesaw State University discuss campaigns they ...

In Australia, BioGaia has begun rolling out its first global brand campaign to promote its BioGaia Protectis baby Probiotic ...