The Magic will officially unveil the new marketing campaign to the Central Florida market to coincide with the league’s full schedule release. In addition, “Make It Magic” will be seen in a ...

Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song ...

Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business. "In terms of the creative that we’re doing and the work that we’re ...

As a seasoned digital marketing professional with over 19 years of experience, I've worked extensively with brands to develop strategies that drive growth and engagement. Influencer marketing has ...

Red Lobster and Ram are among brands using CEOs in new campaigns. Six months after joining Macy’s as chief marketing officer, Sharon Otterman is unveiling her first campaign for the 166-year-old ...

It’s a marketing push that not only yielded a record 5-day domestic opening of $225.2M, particularly over a Thanksgiving holiday, but one of the top openings worldwide for an animated movie with ...

Dive Brief: Building on previous marketing efforts, Destination XL Group, the big-and-tall men’s clothing and shoe retailer, launched a multichannel campaign centered on “clothes that actually ...