If you’re looking for a template that lets you track your entire budget, including marketing expenses, this tracker is versatile and beginner-friendly. Template features: 12+ views to track your ...

So, for that first marketing campaign, focus on lower-cost, high-impact initiatives that will drive bang for your buck. Don't spend the entire budget on a Super Bowl ad (like some early dot-coms did).

Keeping track of everything when you’re looking to run your next marketing campaign can be a hassle. With so many moving parts, it’s easy to lose sight of the particulars.

Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.