Developing a Branding Marketing Research Strategy It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy ...

Affiliate content. Explore whether AI is the future of branding and uncover key insights for business owners on how to ...

1. Publish High-Value Content And Educate Your Market. The best B2B marketing and branding strategy is to position your company as the go-to authority in your space.

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday ...

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing ...

Business Adidas marketing strategy to promote LGBTQ rights did ‘more harm than good,’ branding expert says Branding expert Karen Tiber said the company's ad, which showed a male-presenting ...

However much you pay a PR or marketing agency, no matter how much they talk about ROI — without a brand, it’s all just talk. Your brand is your layer-1. That’s not to say that all the other ...