In recent years, the marketing industry has advanced by leaps and bounds, but there are several aspects of marketing that remain true, no matter how much the industry evolves.

Disney TV marketing chief Shannon Ryan discussed launching shows and burnishing brands as she received Variety's Entertainment Marketing Icon award.

Marketing Research Strategy Article Offerings The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why ...

9. Email Blasts One e-commerce marketing strategy that I find ineffective is sending out email blasts. This type of thinking works off the assumption that your customers all think alike.