13 proven techniques to use data analytics for marketing growth. Google updates are changes over time that directly affect the online market. There is definitely a need to work on a proper ...

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics ...

Research indicates that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% to 17.3% — a 198% increase. These increases ...

Email marketing software: Email marketing platforms make email analytics effortless. To learn about some top options, read our Campaigner review and our monday review. Google Analytics: You can gain ...

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of ...

The authors, Raj Venkatesan (analytics professor for EMBA and MBA classes), Paul Farris (author of Marketing Metrics), and Ron Wilcox (author of several articles on conjoint and other ...