More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

“The term ‘vintage’ in wine refers to the year the grapes were harvested and the wine was made, rendering it a snapshot of ...

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...