More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...