If companies want to attract and retain talent, they must market their employee value proposition effectively.

Fernando Castellanos, EverC The unique value proposition that will set brands apart is competency—the ability to grasp the rapidly evolving complexities of the global market. Brands that ...

developing a Value Proposition and a suite of associated Value Messages that all stakeholders can identify with is essential in order to generate local market access and drive product uptake.

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

The difference between gambling and investing in the volatile universe of technology stocks begins with differentiated value ...

The US healthcare environment has changed rapidly and now resembles the EU market, where product pricing ... impossible to accurately predict the value proposition of a product beyond efficacy ...

Anyone who has ever tried to purchase or sell a home will be familiar with the significance of a property's fair market value (FMV). FMV is the price that a property would sell for on the open ...

According to Swiss Re Capital Markets, the insurance-linked securities (ILS) market continued the growth trend of recent ...