The brand has been owned by the L'Oréal Group since 2014. L'Oréal is not certified cruelty free because many of its products—not including NYX Professional Makeup—are sold in China.

From drugstore staples to high-end favorites, the store has thousands of beauty, hair, and skin-care products in stock. We asked six makeup artists how they would spend $20 at Ulta. Here are the ...