Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

The resulting look has since sparked satirical backlash online, with critics mocking “conservative girl makeup.” But the most jarring aesthetic in this burgeoning MAGA stagecraft is the ...

Now, TikTok MUAs and novices alike are obsessed with "Cold Girl Makeup," the wintery take on the summer look. What exactly does this new trend consist of? Zoe Kim Kenealy, the creator who coined ...