But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Of course, one of the pillars of the moody grungy makeup aesthetic is the cat eye. At Kim Shui, the classic cat eye was the star of the show, with the tail of the black eyeliner lightly brushed ...

Inside the fascinating world of Gen Z beauty trends as medical professionals witness extraordinary shifts in attitudes toward ...

After strawberries and tomatoes had their moments in beauty aesthetics, its time to make way for cherries. The cherry-girl aesthetic might just be one of the most popular beauty trends in 2025. From ...

Just add your skin tone, makeup aesthetic, preferences, and more. The Ready Set Go Deluxe Set comes with a 4-brush set and dry brush cleaner (a cult favorite), plus a short stack of shine control ...