If Celsius can succeed internationally, it will truly become the third major ... from both brands, but I think this is an affordable price for the leading disruptor in the energy drink category.

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

A major beer brand is shutting down its Salt Lake City brewery and laying off its employees. Monster Beverage Corp., the makers of Monster Energy Drink ... of the beer brands to other breweries ...

Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership ...

Additionally, clean energy drink brands are catching the eyes of major CPG brands as acquisition targets. Celsius acquired rival Alani Nu for $1.8 billion earlier this year, and Keurig Dr Pepper ...