The Macy's Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons, 22 floats, 15 novelty and heritage inflatables, 11 marching ...

Last year, the Macy's 98th Thanksgiving Day Parade reached a record-breaking live viewership of around 31.7 million on NBCU's networks, making it the most-watched parade of all time, the top ...

The Macy’s Thanksgiving Day Parade has celebrated a national broadcast on NBC since 1953. The rights extension comes ahead of the 99th Thanksgiving Day Parade this year and its 100th in 2026.

The Macy's Thanksgiving Day Parade was drenched in rain Thursday and briefly disrupted by Pro-Palestinian demonstrators. Stream Los Angeles News for free, 24/7, wherever you are.

In 2026, under the new deal, NBC will be able to telecast the 100 th march of the Macy’s Thanksgiving Day Parade and the 50 th anniversary of Macy’s 4 th of July Fireworks.

NBCU says that it has inked a new 10-year rights deal with the retail brand Macy’s, a deal that will keep its Macy’s Thanksgiving Day Parade on NBC, Peacock and Telemundo for years to come.

Beagle scout Snoopy balloon flies, as Tom Turkey float rides during the 97th Macy's Thanksgiving Day Parade in Manhattan, New York City, Nov. 23, 2023.

The Macy’s Thanksgiving Day Parade debuted in 1924, designed by the employees of Macy’s department store, who were mainly immigrants excited to celebrate their new country and bring in the ...

In 2024, the Macy's Thanksgiving Day Parade was the top show of the holiday season and delivered its biggest audience on record with 31.7 million total viewers across NBC and Peacock—that's an ...