At Wednesday's press conference, Montana State President Waded Cruzado said she wanted the logo to be big and bold, blue and gold, but also something that represented the legacy of MSU well.

In Texas, a youth baseball team heard from MSU about its logo, which featured the Spartan helmet inscribed on a shield. Between March and September, MSU's licensing office sent 10 cease and ...

You can also follow Andrew Brewster on X @IAmBrewster. This article originally appeared on Spartans Wire: Watch different angles of Tre Holloman protecting MSU's logo tradition vs. Michigan ...

But, thanks to the Spartan basketball team's Final Four run, the demand for anything with the team's logo on it is hot again, said Samantha Stevens, MSU's director of licensing. And if it's got a ...

Esser said the logo would be different enough, especially the M, so that MSU could trademark it. Graduate student Cali Morrison said the flame-M looks a bit like a cattle brand. One woman asked if ...

That means MSU President Geoff Gamble won't be announcing the winning logo next Tuesday during his spring address to the campus, as originally planned, said Cathy Conover, MSU's lobbyist and ...