At Wednesday's press conference, Montana State President Waded Cruzado said she wanted the logo to be big and bold, blue and gold, but also something that represented the legacy of MSU well.

In Texas, a youth baseball team heard from MSU about its logo, which featured the Spartan helmet inscribed on a shield. Between March and September, MSU's licensing office sent 10 cease and ...

From there, it grew into a tradition that all Spartan fans anticipate as outgoing Michigan State seniors go to midcourt to kiss the logo on the ... a yearly staple at MSU and has expanded to ...

You can also follow Andrew Brewster on X @IAmBrewster. This article originally appeared on Spartans Wire: Watch different angles of Tre Holloman protecting MSU's logo tradition vs. Michigan ...

Two Michigan freshman stood on the logo during three MSU players' attempts to continue the tradition, prompting a shove from junior Tre Holloman. After the game, and a shoving match, Holloman was ...