News

Morningstar1mon
Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data ...
today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based ...
MarTech on MSN4d
What’s inside IAB and MRC’s attention measurement guidelines
Attention means different things to different vendors. These new guidelines will provide ways to measure attention more ...
Variety1y
Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement
Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national ... for months to win backing from the MRC, an independent industry organization that ...
Hosted on MSN4mon
Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of ... as well as it should amid this transition. In 2021, the MRC found that the firm undercounted viewers during the COVID-19 pandemic ...
Business Wire6mon
CheckedUp Joins as Member of Media Rating Council (MRC), CEO Designated Board Representative
About MRC The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers ...