From the just-so coif he sports in his viral social media posts to the aptly named vodka brand and smoldering stare (it’s ...

A showstopping Plenty residence featured on Open Homes Australia has broken a suburb record of $3.775m for an undisclosed ...

Unlike Park, Serhant says his social media posts are “99%” his own listings. Serhant built his brand in a 2010s reality TV world, when shows about real estate brokers were their own sub-genre.

Social Appeal. The rise of social media has unlocked a new frontier for real-estate advertising, and Daniel Heider of TTR Sotheby’s International Realty has capitalized on it, amassing more than ...