PlayStation Stars was never the most widely-adopted loyalty program, with a confusing level-based system and a combination of monetary points and digital collectibles that most users were happy to ...

McDonald’s customer rewards program has signed up 26 million members since its U.S. launch almost a year ago, on par with some of the biggest loyalty programs in the business.

In response to the controversy surrounding the new loyalty program, Carnival issued a detailed letter to passengers, which Carnival Cruise Line Brand Ambassador John Heald shared on his popular ...

“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests,” Carnival Cruise Line president Christine ...

The AAdvantage® program is the easiest loyalty program to earn status with. Loyalty Point Rewards can also be earned before, between and after reaching the various status tiers.

Creating the perfect loyalty program concept is like mastering the art of baking the perfect cake. You need an immense amount of ingredients, rationed and incorporated in just the right way, to ...

7. Your Program Doesn’t Create Emotional Connections Seamless, consistent shopping experiences are now a baseline expectation across the customer journey. The distinction between online and ...

The U.S. leads the global loyalty market with $71-$73 billion per year —but there's still room for growth. If you take a closer look at Asia-Pacific brands, you'll see that they've recently ...

How To Actually Measure Loyalty Program PerformanceDo you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating ...

Kneaders’ VP of Strategy, Bailey Scoville expands on the success of the new program, “we have a strong loyalty base at Kneaders Bakery & Cafe, and this program re-launch was designed to delight them ...

McDonald’s first loyalty program in brand history will launch July 8 in restaurants nationwide. Like most loyalty programs, MyMcDonald’s Rewards will allow customers to earn points on each order and ...

This is part one of a two-part series. Loyalty programs have come into their own in the last few years, fueled by an increased in online ordering brought on by the pandemic. A hefty number of ...