Opinions expressed are those of the author. Loyalty is emerging as the most important element of business strategy that will drive long-term performance and growth. Changing consumer expectations ...

She says she needed peace of mind. She needed a loyalty test. So-called loyalty tests have blown up on social media, where people offer to "test" each other's significant others by flirting with ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise: spend money, earn points, redeem rewards. Airlines reward frequent ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Duty of loyalty is a person's responsibility to act at all times in the best interests of their company. The duty of loyalty is one of the two primary fiduciary duties required to be discharged by ...

They’re willing to spend more, fly at awkward times or even make multiple connections to reach their destination — all to earn airline loyalty points. This is the dance of the frequent flyer ...

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...