But the tried-and-true Lone Star Beer – which is often the affordable ... on getting the transition right – can design, taste, packaging and branding all under deep consideration and scrutiny.

At the end of the day, this Texas historian just wants a cold, affordable beer and the truth. Lone Star Brewing Company has long been making the first part easy. The second part? Not so much.

Hotel Vegas, known to live music fans for sweaty punk rock, country and independent bands, sold its one-millionth can of Lone Star beer on Feb. 23 since opening its doors in 2011. That pace of ...