LAS VEGAS, Nev. — The BIG3 officially launched its next era today, unveiling a brand-new set of logos and rosters for eight all-new city-based teams ahead of the league’s eighth season.

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

This year, expect fewer rainbow logos and less corporate revelry. “Normally this time of year, our company and others are always working on Pride campaigns. Last year there was almost nothing.