The old logo isn't going anywhere, but Range Rover is clearly preparing to step the luxury up a notch.

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Range Rover introduces its ...

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the 10-letter spread won't fit.