A logo that looks “close enough” to an existing trademark can still be rejected. Search multiple databases, not just the USPTO, and consider hiring a professional search firm for valuable logos.

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

On Monday, Twitter changed its on-site logo to an image associated with ailing cryptocurrency Dogecoin, which is based on a decade-old meme: Doge, depicted as a jovial-looking Shiba Inu. It’s an ...