An unfortunate and unintentional logo design ultimately led the Chesapeake Baysox to partner for a good cause.

After Logo Goes Viral, Baltimore Orioles' Affiliate Seeks OK to Use It for Good Cause The Double-A Chesapeake Baysox didn't anticipate the reaction they got to the logo designed for their ...

Chesapeake Baysox are expanding the partnership between Oyster Catchers and Cervivor with a redesigned logo and plans for ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

With the team and Magic brand continuing to grow, the new logo fondly revisits the Magic’s history making an iconic and fan-favorite franchise symbol “the star” once again.

Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark , which has been with the brand in some permutation for more than 20 years.

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...